Promoting College Park through its Own Visitor Center


UMD’s Visitor Center

At last night’s work session, we discussed the idea of promoting the City through a visitor center or perhaps with other tactics as well like the ones serviced by SEO Agencies.

One idea the Council talked about is to partner with the University Maryland’s visitor center. I am perfectly fine with this partnership, however, promoting our city using another entity is not the same as promoting us though our own visitor center.

Often time, I feel we’re failing to recognize and promote College Park’s own identity and heritage. It’s true, University of Maryland is our big partner, but we do have many other things that we should be proud of – a number of great historical neighborhoods, Lake Artemesia, world’s longest running airport, great farmers markets.

I strongly believe we should have our own place to promote our own identity and heritage.

One idea of achieving this is by adding a section to one of our City buildings (for example at the YFS – Youth and Family Services building in north College Park) and make marketing materials available there. I also think we can add signs on nearby main streets (e.g. Route 1 and I-495 Beltway ramp), so that visitors can easily find it.

The YFS building already has a front desk, where an employee gives out pamphlets and literature related to YFS services. So, if we add College Park related materials to the desk, this will not cost anything extra to support this visitor’s centers.

We can also consider a visitor center at Davis Hall and / or at the College Park aviation center.

I think more we make our promotional materials available at different places within the city, it’s better to attract more people come, do business and even settle within the city.

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2 Comments to “Promoting College Park through its Own Visitor Center”

  1. By Sam, October 22, 2015 @ 8:21 am

    Great idea. Why not distribute marketing materials at each of these locations? Regarding a place to build an exhibit, I suggest pairing with whichever location has the most foot traffic already to maximize the audience, particularly for out-of-town visitors. My guess is that the university visitor center would be the choice based on this criterion.

  2. By Julie, November 10, 2015 @ 10:02 am

    I think the UMD Visitors Center is one of the best places to put our marketing material UMD is a driving force for tourism in our area and we want those people that visit UMD to visit the surrounding city. I do not think that having a visitors center at the YFS Building is appropriate, given their mission to counsel families. It would be awkward to have visitors interrupting these sessions.

    I think placing the marketing materials at other locations is fine, but we need to go where the traffic is. Hopefully the new city hall will have a space for visitors that celebrates our city and the city’s history.