The City’s Strategic Plan has 10 five-year objectives. For the past two fiscal years, the Mayor and Council have prioritized six of the 10 five-year objectives.

Staff recommends that for FY24 and in the future, the Council approve annual objectives for each of the 10 five-year objectives. Below are the proposed annual objectives for FY24:

(1) Improve residents’ accessibility to City services (particularly financial transactions, DPW requests and DPS services) and information to enhance the user experience (website refresh; quality videos) and transact City business more efficiently.

(2) Highlight and acknowledge our history and improve racial equity in College Park through collaboration with community groups and the Restorative Justice Commission work, specifically in Lakeland.

(3) Educate residents to reduce public litter and reduce the tonnage of waste collected. Continue to expand food scrap collections and expand and improve our tree canopy, community gardens, and parks.

(4) Increase positive interaction between code and law enforcement and the community to enhance public safety and reduce crime; ensure that all areas of the City comply with City safety and property standards.

(6) Complete a new economic development plan that will support our existing businesses and attract new, desired businesses and a range of housing types to grow the City’s tax base and fund investment in amenities and services.

(7) Continue to create community events in all parts of the City that engage all communities and implement specific strategies for engaging seniors and university students. Outreach and engagement strategies for university students could include updates to the Living in College Park guide and facilitating student-oriented events at City Hall.

(8) Improve and expand the City’s infrastructure for walking, biking, and using public transportation and ensure that all modes of transportation are safe throughout the City.
Collaborate with the College Park City-University Partnership, AARP, UMD, developers, and the County to create a stable community with more housing choices and leisure‐time activities for residents to live, work, and re‐invest in the City.

(9) Develop and initiate implementation of a City plan to support, advocate, and provide services that improve the education opportunities for College Park K-12 students.

(10) All employees and Council will understand and value the City’s mission and vision and how the strategic plan will drive and focus City resources. Staff at many organizational levels will participate in training and develop the culture and practices of a high-performing organization.