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Downtown Farmer’s Market Banner

In tomorrow’s worksession, the City Council will discuss how to run City’s two farmers’ markets.

On November 19,2013 the Farmers Market Committee and staff presented their evaluation of the 2013 downtown Farmers Market and recommendations for the 2014 season.

Since the previous market management firm KSM withdrew from consideration for the 2014 season’s management role, the Committee and staff recommended that the City pursue two options simultaneously for the management of the Market:

(1) Reissue a Request for Qualifications (“RFQ”) for a market master with fewer responsibilities and use the City’s Economic Development Coordinator to oversee marketing and vendor recruitment.

(2) Apply for management from a non-profit entity (e.g. FreshFarm) that assumes full control of the Market. In exchange for their services these entities typically charge vendors a fee based on a percentage of their sales each week.

The Council may also include the running of the Hollywood Farmers Market in the discussion.

The Council will discuss the draft RFQ which will be approved at the January 14 worksession.