At the worksession tonight, the marketing plan consultant, idfive LLC, will present their research methods and findings along with the resulting three brand concepts that may be used in future marketing. Each brand concept will be accompanied by a logo and tagline, which will be unveiled at the worksession.
Idfive’s Creative Director, Matt McDermott will make the presentation. In the course of its research, idfive solicited the opinions of more than a hundred people. It was a diverse survey outreach effort that was as varied in form as it was in the types of people who responded to them.
A sampling of respondents included current city residents, residents of nearby jurisdictions, City and County Councilmembers, neighborhood association representatives, State Senators and Delegates, local educators, small business owners, commercial developers, University of Maryland (UMD) faculty and staff, and many more.
Council will discuss the three brand concept proposals and consider which, if any, of the three the City will pursue.