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A New Logo and Slogan for College Park

City’s marketing plan consultant idFive came to last week’s Council work session and presented four brand concept proposals and asked which, if any, of the those the City should pursue. idFive may solicit more opinions from other focus groups in the city to make a final decision.

For the past several months, idfive asked more than a hundred people in the course of its research. It was a diverse survey outreach effort that was as varied in form as it was in the types of people who responded to them. A sampling of respondents included current city residents, residents of nearby jurisdictions, City and County Councilmembers, neighborhood association representatives, State Senators and Delegates, local educators, small business owners, commercial developers, University of Maryland (UMD) faculty and staff, and many more.

Please see below the four brand concepts idFive presented to the Council.

A smart place to live

Small City, Big possibilities

Smart, Naturally

College Park, Maryland


City to Recognize Residents for Their Contributions to Environment


More on City’s New Logos and Taglines..


  1. adelphi_sky

    I like the last one. The smart aspect of College Park remains to be seen with the number of vacant and dilapidated structures lined along Rt. 1. That doesn’t look smart to a lot of folks. It looks deserted.

  2. Ace

    The last (bottom) logo is perfect. It captures the city, the university (its most vibrant constituent) and its direct connection as a vital city in the state of Maryland. The slogans are borderline terrible and come across as cheesy. Ultimately, a slogan means nothing if it can be easily derided. Remember “A Livable Community?” Please don’t make the same mistake. Keep it simple, play up the state and university and stay away from slogans and mottos that invite ridicule.

  3. DAK4Blizzard

    I prefer the 2nd brand.

    I agree with adelphi_sky that the term “smart” may come off as a bit arrogant. I also like the 4th brand, but I’d prefer a logo that’s one whole picture rather than three discrete ones, which conveys a connected city.

  4. David

    These logos are pretty amateurish. The city could get something higher quality from a student competition.

  5. Fazlul Kabir

    David, Thanks for your comments. We were told by idFive that they will produce professional color logos once the final design is selected.

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