The City has recently published a Request for Proposals (“RFP”) is to invite vendors to submit proposals for the creation of a marketing theme, a marketing implementation plan which the City of College Park will implement in the future as funding becomes available, and template print materials which display the theme consistent with the implementation plan.
The City seeks a qualified consulting firm with experience in market research (both qualitative and quantitative), strategic planning, corporate identity/branding (including slogan and logo development and graphic standards), and interactive marketing. The City seeks to build upon the foundation that the City is a great place to live and work by showing our community assets, particularly with the recent positive publicity about the City.
The City has never used a marketing theme, slogan, or logo to market itself, butdoes have a City seal. To support local businesses, the City created the ‘ShopCollege Park’ website (www.shopcollegepark.org) in 2007 as a one-stop sourcefor shopping, dining, services, events and attractions.
College Park recently received press about being an Environmental ProtectionAgency (EPA) Green Power Partner for being 100% carbon neutral for electricity(EPA Profile and College Park Patch Article). Also, Bloomberg Businessweeknamed College Park as “The Best Place in Maryland to Raise Your Children” in2011 (Businessweek Article).The marketing theme should focus on a holistic picture of College Park’scommunity assets which reach beyond the scopes of these articles.