This morning I attended an event at the City Hall with a number of community members, business leaders, Mayor and a number of City Council members. The theme of the how to market or promote the City to folks and businesses and attract them to move to the city.
This is the first of several focus group members that the City and a contracting firm, called IDFive planned to organize. The Mayor an Council recently awarded IDFive this marketing contract.
The IDFive is working with the City to collect these information from community members and ultimately use these feedback to come up with an effective market plan. Thus, unfortunately, I won’t publish the details of these findings. However, if you have idea on any of the following lines, please let me know. I will forward those to IDFive team.
- What are the main strengths of College Park. What are the negative perceptions that outsiders have. How about things that almost every has.
- Who will be the target audience of this marketing strategies? Who should the City target to live, work and visit College Park?
- What are the amenities that are missing in College Park?
Please let me know if you have other ideas.