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City to Use Professional Service to Run Community Survey

At this week’s Council workseession, the City Council will consider approving a contract to do a more scientific community survey.

The FY ’17 City budget includes funds ($30,000) for a representative survey of City resident views on City services and other issues. The goal of the survey is to obtain valid baseline data of resident assessments of City services. This information will assist the Council and staff to develop policies, processes, and budgets that will lead to higher levels of service. On August 16, 2016, the City issued a Request for Proposals and received nine responses. The costs ranged from $24,000 to $51,000. The City Clerk, Communications Coordinator, City Manager, and Assistant City Manager evaluated all proposals based on the firm’s experience,

On August 16, 2016, the City issued a Request for Proposals and received nine responses. The costs ranged from $24,000 to $51,000. The City Clerk, Communications Coordinator, City Manager, and Assistant City Manager evaluated all proposals based on the firm’s experience, approach in conducting the survey, cost, and quality of the application. Staff interviewed the top two firms and after checking evaluations recommend that the City award a contract to the National Research Center, Inc (NRC). NRC has completed about 600 community surveys in the past five years, including numerous surveys in Takoma Park and the City of Rockville. They have a strong benchmarking database that will enable the responses to be compared to other communities. NRC proposes a mailed five-page survey to 1,900 randomly-selected households with a target response of 300 to 450. This response rate provides a margin of error of plus or minus 5-6%. A margin of error of plus or minus 4 -5% (750 responses) would cost an additional $6,467. The survey will be available online as well. NRC will develop the survey with the

NRC proposes a mailed five-page survey to 1,900 randomly-selected households with a target response of 300 to 450. This response rate provides a margin of error of plus or minus 5-6%. A margin of error of plus or minus 4 -5% (750 responses) would cost an additional $6,467. The survey will be available online as well. NRC will develop the survey with the

NRC will develop the survey with the City, and will manage all parts of the survey administration (prenotification, printing, mailings, translation into Spanish, data collection, reporting, etc.). Council will receive two presentations from the firm—one tentatively scheduled for December 13, and one in April. The tentative schedule has the development of the survey in November and December and the mailing of the materials and follow-up notices in January and February. The data collection, analysis, and presentation will occur in March and April. The Council will consider approving the CRC contract.

The data collection, analysis, and presentation will occur in March and April. The Council will consider approving the CRC contract.

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